Whether your business thrives can start and end with perception. Here's how, told through two stories: the challenges of charter school marketing and the pitfalls of political debate...

Today, it's all about delighting people. Not selling them. No more "Always Be Closing." No. More. Meet your new mantra. Always Be Delighting.

Most people think there are three ways to do their marketing. Hire freelancers, do it yourself, or hire an agency. What if there was another way?

You've got this beautiful clean slate in front of you. And your head is swirling with what you're going to make happen for your business. All that daydreaming is thrilling...at first. Then overwhelm sets in.

Yes, the obvious here is that LinkedIn personal pages are for persons and LinkedIn company pages are for companies. But there are differences in what you can do with the two types of pages. And while everyone interested in marketing a b2b business should understand the key differences, this is especially important for solopreneurs.

What's always worked for you will some day fail. This is true in life and in business, and definitely in marketing. It’s akin to the idea that what got you here won’t get you there. 

Hiring a marketing consultant is more complex than you might imagine. Different types of marketers fit different types of businesses. Hire the right kind of marketing pro, and you’ll (hopefully) be thrilled with the experience. Hire the wrong kind for you or your business, and you could find yourself frustrated with the experience and uncertain of where to go next.