People will not flock to your band’s Facebook page simply because it’s there. You have to lead them there. And that means posting stuff to Facebook via your page. Which means figuring out two things: what to post, and how frequently to post it.  

Making your ideas stick requires simple messages that get to the core and leave the rest behind. If only creating simple messages were in fact simple. But that's where the book, Made to Stick, comes in.

Your brand promise is a promise to your customers. Would you promise your best friend something and never tell her you promised it? Then how would it make sense for you to not tell your customers the promise you’ve made them?

The truth is, being an entrepreneur is hard for everyone. Even the most successful entrepreneurs have up days and down days. Every entrepreneur has felt like giving up at some point. So, dear reader, when you hit that wall too, here’s some advice to help pull you through:

Facebook is pretty much every band’s ultimate marketing superpower. Are you using your FB band page for good? Could you maybe could be doing things even better? If you want more fans, more Likes, more people finding you, more people at your shows, more people hearing your music, or more people buying your merch, read on.

When you post just twice a day, are you leaving attention on the table? Are you ceding your audience to the other brands you're competing with for time and attention? And...does how frequently you post to Facebook even matter anymore

When no one’s listening to you yet, most people aren’t convinced you’re any good. Treat yourself -- and what you’re making -- like it matters. Because it does. And not just because the masses get it...yet.

What’s holding you back from growing your business? What’s holding you back from starting your own thing? The Fraud Police attacks take many forms. One of the most insidious might be this one: Someone’s already doing it.