A brand promise is in fact a promise. It’s the promise that you make to your customers or clients. And it isn’t just some arcane b-school marketing jargon. And everyone needs one.

To attract coaching clients, you need an awesome website. Great design that builds trust. Content that explains who you are, what you do, and whether you’re for me. These seven coaches have some of the best websites around. See what you can learn from their examples.

There's a tendency to believe that being in business, launching a nonprofit, or otherwise turning your ideas into something real, has to be hard. Of course there are things about it that are hard. But that doesn't mean we should ignore, eliminate, or underestimate the things that come naturally.

Amy Schumer might not be for everyone (no one who creates art that's worthwhile creates something that's for everyone). But she is a smart, driven, honest, and brave woman in charge of something she built. And she's got a few thinks worthwhile for women, artists, leaders, and entrepreneurs.

Developing a brand can feel pretty overwhelming to anyone who's launching or trying to grow a business, especially if you don't have marketing in your blood. Where do you start? You start with a brand platform. So...what's a brand platform?

I get the term, "passion project." I've used it myself. Ok. It's supposed to mean a project you're working on that you absolutely love and don't expect to make any money from. It's about passion, not profit

Looking for some entrepreneurial inspiration? Look no further than marketer, mogul, fashionista, original #gilrboss, Sofia Amoruso.

As any happiness expert or habit-changing coach will tell you, if you just focus on the thing to be done, you'll get nowhere. And this got me thinking...Are you doing this same thing to your marketing?