It used to be true that publishing your blog posts on more than one website would actually hurt your SEO standing and so potentially decrease traffic to your website. This is no longer the case. Here's why.

What got you here won't get you to where you want to go. It doesn't matter where you are or where you want to go. Even if what you want to do is to just stand still. The rest of the world will never stand still. You can't force it to, and you definitely can't force it backward

Today's thriving solopreneurs have a lot to teach the rest of us about marketing. For one thing, they've perfected what I'm calling the magic marketing recipe. If it's working for these people who are driving thousands of people to their solutions, why not use it for bigger brands, too

Actionable marketing personas dig beyond what happens in the moment a buyer is deciding whether or not to buy. These personas dig into who these people are and what's important to them.

Buffer has just released its latest research report, The State of Social 2016. As we all hustle to get a jump on 2017, here's my take on the data

Whatever you call them, you need them. Your marketing personas form the basis of your marketing and sales strategies (and, increasingly, those two might be one big old strategic plan). The most common pitfall in crafting personas? Focusing on what happens in the buying process without focusing on who these people are.

Pinterest is not just a social media channel. It's a search engine. And it's incredibly powerful for marketing a wide range of brands that depend on growing and engaging a tribe -- especially authors, artists, musicians, and solopreneurs. 

I've heard way too many negative stories lately from clients who feel like they've been burned by their marketing consultants. What's happening? And how can you know if that marketing consultant you hired is really worth it? It is possible for you to hire help and get results. Without just ending up with yet another thing you're solely responsible for.