Naming a business, building a brand...Naming my practice is one of the hardest things I've ever done...at least as a marketer, anyway. The name has to fit me, my purpose, my practice. Just as the names we use for our political leaders shouldn't be too casual or flippant, a brand name can't be too this or that.

Whatever you're marketing to the world, what if you thought about it from the perspective of the world asking you: "What should I know about you?"

You know the conventional wisdom, right? You have to have photos on your blogs. The Google likes the photos. So find a photo for every blog post. But maybe there's another way.

I admit it. I haven't been taking my own advice. Remember when I wrote about 5 ways to make time for blogging? Yeah, that was almost two months ago. And I've published two posts since then

You have a business/product/service/blog/something. You know who it's for. You've carefully researched what's important to them, which social channels will help them find you. You've designed this something to meet the problem(s) most vital to (some aspect of) their very existence.

Here's the thing. You also have to tell them that it's for them.

While you could outsource your blog, I highly recommend you try your best to do it yourself. The value in blogging, especially as a solopreneur or artist, is in bringing your authentic voice and wisdom to your people. A great writer might be able to fill out your outlines or basic topic ideas. But that writer won't be you.

But. You're busy. So what do you do?

You're so busy. You have so many demands on your time. There's no possible way you could start blogging on a regular basis. Even with all the data out there about how powerful blogging can be for building any brand or business.

Try something. Just for a week

If you're a solopreneur or entrepreneur, you might find yourself trying to answer this question. Which do you do first: launch your product or service, or build your audience through content marketing