Who Is It For? Tell Them

You have a business/product/service/blog/something. You know who it's for. You've carefully researched what's important to them, which social channels will help them find you. You've designed this something to meet the problem(s) most vital to (some aspect of) their very existence.

Here's the thing. You also have to tell them that it's for them.

Don't leave it up to your audience to figure out that your thing is for them, and why, and what it could do for them. Tell them. Repeatedly. In lots of different ways.

Here are three ways that you can tell your people that your something is for them:

1. Create catchy little names for your people and embed them in your resources.
   Talking to parents? How about: Free Range, Helicopter, or Hipster?
   

2. Write about your types on your blog.
   I mean, literally, say things like: "the Free Range parents might do.... and my advice for the Helicopter parents is... "
   

3. Use fun little icons to represent your people types.
   If you've got design skills, you can create them yourself. Or you can download icons for free or almost-free from sites like IconFinder or Icons8. This way, you can consistently represent them in each of your infographics, ebooks, etc., to tell your people in no uncertain terms whether this is for them.