marketing Rachel Jordan marketing Rachel Jordan

Hiring a Marketing Consultant: Five Ways to Be Sure You Get Your Money's Worth

I've heard way too many negative stories lately from clients who feel like they've been burned by their marketing consultants. What's happening? And how can you know if that marketing consultant you hired is really worth it? It is possible for you to hire help and get results. Without just ending up with yet another thing you're solely responsible for. 

Read More
marketing, Content Marketing Rachel Jordan marketing, Content Marketing Rachel Jordan

Should You Launch Your Own Blog?

You have a lot to say. Maybe you've started to gain recognition from the great work you're doing within your chosen expertise of corporate development or graphic design or bee behavior. You see the infinite flow of blog posts and social media chatter and you think maybe you're missing out. That's when you ask a marketing professional like me whether it's time for you to start a blog. And then you ask me how.

Read More
marketing Rachel Jordan marketing Rachel Jordan

Authenticity: SXSW and How I Learned to Stop Speaking Bull

The thing is, being authentic is hard. It feels like a risk. Whether you’re deciding to value human-centric language over SEO data, or being more real with your teams than perhaps you were raised to do, it feels like a risk. And a risk means potential for failure. And failure is scary, right? Or maybe not…. Hope you’ll read my next blogs about SXSW lessons on vulnerability and resilience. It's all tied together

Read More