Marketing is the practice of leading a person to make new choices, to become something new by choosing the promise you offer them. Leadership is the practice of making people feel safe so that they might trust you

This book is for anyone who's weighed down by the knowledge that you're meant to be doing something more or something different than you are; for anyone who is painfully aware of problems unsolved or art not yet created. Here are 40 of my favorite quotes, the ones that help spur me forward when the Resistance rises up.

You expect a lot of yourself and you're so excited to do big things. All that drive takes a lot of fuel. That's where this trifecta comes in: pressure; purpose; constraints. With the right balance of these three magical gems, you're all you know you can be. You're free from that awful nagging feeling that you could and should be doing more. 

When we say, "this won't work," we shut progress down. As much as, "This might not work," creates space, "this won't work" shuts us down

I narrowed the field down to these two because they're pretty much the biggest names out there at the moment. Still, I did my research. I didn't want to go just on my first-hand experience, my assumptions, or what I could learn directly from the vendors. Here are some of the questions I considered.

Have you ever uttered this phrase? Maybe you've read Seth Godin's meditations on it. Maybe you're more likely to say something like: this will never work

Quick. Grab a pen and paper. Step away from the computer. Answer these four questions, in your own handwriting, and you're on your way to creating your website.

I have a confession to make. I'm passionate about content marketing. That's the business-speak term for stuff like defining who you're talking to, why you're talking to them, and what to say to them; and then putting that all to work in blog copy and social media posts, and the design and structure of blogs and websites, in order to educate people or inspire them to jump on board with your mission.

But...here it is...