Hiring a marketing consultant is more complex than you might imagine. Different types of marketers fit different types of businesses. Hire the right kind of marketing pro, and you’ll (hopefully) be thrilled with the experience. Hire the wrong kind for you or your business, and you could find yourself frustrated with the experience and uncertain of where to go next.  

What got you here won't get you to where you want to go. It doesn't matter where you are or where you want to go. Even if what you want to do is to just stand still. The rest of the world will never stand still. You can't force it to, and you definitely can't force it backward

There’s an endless sea of content out there. People share content to meet their own human needs. And they'll only pick your content to share if your band meets these four requirements. Even if your content that feeds their needs

Marketing is the practice of leading a person to make new choices, to become something new by choosing the promise you offer them. Leadership is the practice of making people feel safe so that they might trust you