How'd you do this year? (On marketing ROI analytics for real life)
If you’re realizing maybe your marketing analytics practice needs to kick it up a notch, now’s the time to get clear on how you’ll do it. (But also if things went perfectly. Don’t get too comfortable.)
Don't say no. First, ask why.
The question arrived via email. And it confused me. So I asked, I listened…and what I got back surprised me.
Simpler is almost always better.
In lean startup, corporate enterprise, and nonprofit settings, these four things have rung true in every setting. As I build my plan for the new year, I’m keeping them top of mind.
What I learned as a CMO doing sales
Earlier this year, as the pandemic was heating up and lots of startups were facing lots of change and uncertainty, I found myself in foreign territory.
With ~20 years of marketing behind me, I was suddenly doing sales.
On being the answer to life, the universe, and everything
Today, I am the answer to life, the universe, and everything. At least, my age is.
Why you’re not getting traction
A lot of startup teams get so focused on being in action that they just stay in busy mode but never get traction. The difference between traction and just action is the difference between building something that’s scalable and sustainable, and just constantly building.
It can be kind of hard to see the difference. Startup life is all about constantly running to the next problem to solve. Most likely, if you’re not growing, you don’t have traction. But you might be growing in a way that’s not scalable and sustainable; constantly reinventing your sales approach or your customer success team or your brand. That’s not traction either.
I’ve found startups that can’t quite get into traction mode face one (or any combination) of these five things.
How to Do Hashtag Research + Rock Your Social Media Marketing
Hashtags are not dead. Here’s how, in just a few minutes, you can do a bit of research and incorporate helpful hashtags into your social media marketing strategy.
This is the one thing everyone needs in their marketing
If you want to pull in marketing help that actually helps you get where you want to go, you start with strategy. Strategy is the secret veggies snuck into your muffin. Without it, you’ve just got a bunch of buttery sugary floury goodness. Yes, it’s yummy and smells divine. But it definitely will not power you through a productive day.