Startup Growth Rachel Jordan Startup Growth Rachel Jordan

Why you’re not getting traction

A lot of startup teams get so focused on being in action that they just stay in busy mode but never get traction. The difference between traction and just action is the difference between building something that’s scalable and sustainable, and just constantly building.

It can be kind of hard to see the difference. Startup life is all about constantly running to the next problem to solve. Most likely, if you’re not growing, you don’t have traction. But you might be growing in a way that’s not scalable and sustainable; constantly reinventing your sales approach or your customer success team or your brand. That’s not traction either.

I’ve found startups that can’t quite get into traction mode face one (or any combination) of these five things.

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