We find, we share, we find some more. Why? What motivates us to share?

Sharing is human nature.
 

It doesn't matter what department you're in, where you went to school, what you're doing today, or what you want to do tomorrow. What you do is art if you make a difference, make a connection, and care.

Not everyone wants to be in your tribe. But everyone wants to be in a tribe

Seeing everything in context. Thinking about more than the bottom line to fully understand the context of each decision. That's ecosystem thinking.

Creating is only part of the story. What if that symphony is never heard, that painting is never seen, or that book is never read? There's a tribe out there waiting to experience your art, to be changed by what you have to offer.

Sponsored content can get a bad rap. Not those Squarespace ads heard on every single podcast ever. Or the Living Proof ads heard over and over on Modern Love.But podcasts that are fully created and funded by advertisers. Let's look at two examples with very different executions

It might seem like this goes without saying, but...before we market something we've got to know who it's for. Too often, we jump right in to the marketing stuff without getting clear on who we're talking to. This is especially risky for small businesses, nonprofits, and artists who are even more strapped for time and funding than the average in-house agency. Marketing personas can help.

I used to think about all marketing content in the terms of micro-decisions. But lately, I've been thinking in much broader terms: what change am I seeking to inspire in the reader?