It used to be true that publishing your blog posts on more than one website would actually hurt your SEO standing and so potentially decrease traffic to your website. This is no longer the case. Here's why.

I admit it. I haven't been taking my own advice. Remember when I wrote about 5 ways to make time for blogging? Yeah, that was almost two months ago. And I've published two posts since then

I tend to talk about marketing like a marketer. A marketer talking to marketers. Have you had this experience? Your work is relevant to people who don't do your work. But when you talk about your work, you talk like a jargon-bot and not like a human. So a lot of humans can't connect with it, even if it might benefit their work.

We find, we share, we find some more. Why? What motivates us to share?

Sharing is human nature.
 

Not everyone wants to be in your tribe. But everyone wants to be in a tribe

Sponsored content can get a bad rap. Not those Squarespace ads heard on every single podcast ever. Or the Living Proof ads heard over and over on Modern Love.But podcasts that are fully created and funded by advertisers. Let's look at two examples with very different executions

I used to think about all marketing content in the terms of micro-decisions. But lately, I've been thinking in much broader terms: what change am I seeking to inspire in the reader? 

Your blog is the hub of your marketing strategy. It's central to building your tribe. So blogging with focus and purpose is pretty powerful. But no fear - here are three steps to get you on your way to better blogging