Whatever you're marketing to the world, what if you thought about it from the perspective of the world asking you: "What should I know about you?"

I have a confession to make. I'm passionate about content marketing. That's the business-speak term for stuff like defining who you're talking to, why you're talking to them, and what to say to them; and then putting that all to work in blog copy and social media posts, and the design and structure of blogs and websites, in order to educate people or inspire them to jump on board with your mission.

But...here it is...