Authenticity: SXSW and How I Learned to Stop Speaking Bull

The thing is, being authentic is hard. It feels like a risk. Whether you’re deciding to value human-centric language over SEO data, or being more real with your teams than perhaps you were raised to do, it feels like a risk. And a risk means potential for failure. And failure is scary, right? Or maybe not…. Hope you’ll read my next blogs about SXSW lessons on vulnerability and resilience. It's all tied together